While Eveready has been extremely proactive on its social media platforms, the brand has also established a strong connect with its fans through extensive on-ground activities.

Sponsoring events from time to time, visiting school and college campuses to generate engagement and lending a digital touch to some very significant events are just some of the examples of Eveready's on-ground initiatives.

The underlying idea in all its initiatives remains the same - to raise brand awareness and ensure the 'Give Me Red' spirit continues to resonate among the target audience.
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