Eveready has a fabled distribution network reaching the retail trade from urban centres till deep into the interiors of the country, making special efforts to take India's lighting and portable energy solutions closest to the consumer.

Eveready’s unique distribution strength lies in its ability to access and service semi - urban and rural India just as well as bigger cities. This, coupled with synergies of existing traditional distribution network, new electrical outlets, e-tailing and modern-format retail stores, is our path forward to achieve the desired growth in all product segments.

The successful operation of our extensive sales network ensures availability of our products at stores of all kinds, grocery, general merchants, electrical, hardware, stationery, music, gift, chemist, photo studios and pan shops, to name a few.


  • To be the best distributed product among the categories in which we participate.
  • To constantly explore new selling arrangements in identified markets to improve effectiveness of servicing.
  • To employ a systematic and scientific approach towards making product available closest to the consumer.
  • To leverage our sales & distribution competencies in identified newer channels to bring a variety of products to the consumer.
  • To provide best of services to the outlets in terms of a diversified range of products, regular visits and other facilities.
  • To provide our trade with profitable and sustained business along with the prestige of being associated with the Eveready brand.
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Eveready Industries India Ltd.
2, Rainey Park
Kolkata - 700 019
West Bengal, India

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