100+ years of ultimate
performance and reliable power
For over 100 years, we have crossed many exciting milestones, becoming an inseparable part
of the daily lives of millions of Indians. Throughout our journey, we have sharpened focus on meeting the evolving customer requirements persistently, adding improved and new products to our portfolio. Our brand has enhanced its respect, reach and recall and we have strived to ensure our competencies equal the best in the world.
When you think of us, you probably think about batteries.
Eveready has long emerged as a name synonymous to batteries and your trust in us makes us a leader in the batteries segment, commanding over 50% of India's market share. GIVE ME RED – the three words of our iconic brand campaign that became a popular youth slogan 25 years ago, creating history in India’s advertising arena.
Our manufacturing capabilities are equipped with globally benchmarked technology platforms and we follow the best-in-class operating standards, with relentless focus on quality (ISO 9000), environmental best practices (ISO 14000) and rapid adoption of technology. Our research and development (R&D) facility is approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
Our contemporary product portfolio includes flashlights, consumer lighting and professional lighting solutions and electrical accessories in addition to batteries. Holding a share of over 65% of India's organised flashlights market, we sell 20 million+ flashlights annually. It is through these superior quality, new-age product offerings, we have retained and strengthened our timeless appeal, touching lives and enabling seamless modern-day living.
The Eveready journey started with Eveready Products being marketed in India from 1905. Eveready Industries India was incorporated in 1934, and it soon became the leader in dry cell batteries segment.
Over the years, Eveready earned its name and the brand continues to win the hearts of millions of customers Pan-India and across borders. Setting new benchmarks in innovation and tracking its milestones to keep getting better each day, Eveready has become an inseparable part of the daily lives of masses.