Red Group Snap Contest was a very successful on-ground activity held at various prestigious colleges across India. Eveready set up kiosks where students got their group pictures clicked while posing with a range of interesting red coloured props. At the end of each day, all the pics taken on the day were uploaded on Eveready's Facebook contest app and were up for voting. The entries that received maximum Votes/ Likes took home some great prizes.
The Red Group Snap Contest gathered a lot of engagement - both on-ground and online on social media. This campaign was a perfect example of how social media and on-ground activity can be combined to generate brand engagement and popularity.