Eveready pays tribute to the Goddess of Light through #EvereadyAalorPujo

StoryBoard18- November 03, 2023

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#EvereadyAalorPujo used lights in a strategic way that when viewed from a particular angle, all one can see is the Goddess Maa Durga.

Eveready Aalor Pujo

Eveready’s Aalor Pujo aimed to transcend traditional boundaries by transforming the Maa Durga Idol into a work of art, paying homage to tradition while embracing the possibilities of modern lighting technology. (Stills from the campaign)

Eveready Industries India in collaboration with Ogilvy, paid tribute to the Goddess of Light through a light and sound display - a Maa Durga image made entirely of lights. Eveready’s Aalor Pujo aimed to transcend traditional boundaries by transforming the Maa Durga Idol into a work of art, paying homage to tradition while embracing the possibilities of modern lighting technology.

#EvereadyAalorPujo used lights in a strategic way that when viewed from a particular angle, all one can see is the Goddess Maa Durga.

Anirban Banerjee, senior vice president & SBU head (batteries and flashlights) of Eveready Industries India Ltd., said, “The festival of Durga Pujo marks the triumph of Goddess Durga over Mahishasura. The victory of good over evil. It’s a time when good conquers evil, light fills our homes, and happiness abounds. With Eveready Flashlights Aalor Pujo, we aimed to create a mesmerizing visual spectacle that showcases the rich cultural heritage and vibrant energy of this festival through a grandiose display of light and sound, providing a unique and memorable experience for everyone who joins in the celebrations."

"The eternal struggle between good and evil finds form in every myth around the world. In Bengal, it assumes the shape of Durga defeating the demon king of darkness. For five days, Bengal worships the goddess of radiance, whose light shines with the dazzle of autumnal glory. Our light idol is a celebration of the true essence of the goddess. It is an homage to the deity of light, powered by Eveready Flashlights - the champion of illumination," said Sukesh Nayak, chief creative officer, Ogilvy.

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