Eveready Industries India has recently unveiled a digital film titled ‘Hero Banne Ka Power’, showcasing the capabilities of its rechargeable torch, Boomlite DL 85.
Created by Ogilvy, the film aims to celebrate the bravery of everyday heroes, illuminating the idea that not all heroes wear capes, some carry torches.
The film centers around two young boys engrossed in a game of cricket as the sun sets, and one of them accidentally sends the ball flying into a dark forest. With no light to guide them, the prospect of retrieving the ball seems doubtful. However, a determined girl, who was earlier denied participation in the game, steps forward to take on the challenge. Armed with the Eveready rechargeable torch, she embarks on the quest to rescue the lost ball. Guided by the beam of the Eveready torch, she emerges from the shadows, clutching the ball in her hand.
Watch the film here:
At the core of the film lies the message “Eveready, Hero Banne Ka Power” (the power to become a hero). This resonates with the brand’s mission of empowering and celebrating everyday heroism, acknowledging the unsung bravery of individuals who shine a light in the darkness and inspire others.
“We are thrilled to announce the launch of Eveready BOOMLITE DL 85 rechargeable torch alongside a captivating digital film, ‘Hero Banne Ka Power’. This torch embodies Eveready’s dedication to offer innovative and versatile products to our valued customers,” expressed Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights), Eveready Industries India Ltd. “With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives.”,added, Banerjee.
“Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place,” said, Sukesh Nayak, Chief Creative Officer, Ogilvy.