Eveready And Ogilvy Lights Up Kolkata With Maa Durga Display

Everything Experiential | Business World- November 02, 2023

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The choreographed light and sound show was held at 95 Pally Entrance, Jodhpur Park, from 6 PM to 12 AM

Eveready Aalor Pujo

Eveready Industries India in collaboration with Ogilvy, paid tribute to Maa Durga through a light and sound display presenting an image of Maa Durga made entirely of lights.

The choreographed light and sound show was held at 95 Pally Entrance, Jodhpur Park, from 6 PM to 12 AM, between 21 and 24 October 2023. There were six shows every hour, with each show lasting five minutes.

Speaking on their approach to celebrating Durga Pujo this year, Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd. said, “The festival of Durga Pujo marks the triumph of Goddess Durga over Mahishasura. The victory of good over evil. It’s a time when good conquers evil, light fills our homes, and happiness abounds. With Eveready Flashlights Aalor Pujo, we aimed to create a mesmerising visual spectacle that showcases the rich cultural heritage and vibrant energy of this festival through a grandiose display of light and sound, providing a unique and memorable experience for everyone who joins in the celebrations."

''The eternal struggle between good and evil finds form in every myth around the world. In Bengal, it assumes the shape of Durga defeating the demon king of darkness. For five days, Bengal worships the goddess of radiance, whose light shines with the dazzle of autumnal glory. Our light idol is a celebration of the true essence of the goddess. It is an homage to the deity of light, powered by Eveready Flashlights - the champion of illumination.'', said Sukesh Nayak, CCO, Ogilvy.

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