"A legacy is not created in a day. It takes vision, continuous hard work, firm dedication and consistent quality focus to build a brand that inspires people, improves quality of life, and creates long-term value for all stakeholders."- Mr. B.M. KhaitanChairman, Eveready Industries India Ltd.
Today Eveready is more than just a brand, it is a household name, the part and parcel of everyday lives of millions of Indians from all sections of society for over a hundred years. Probably, when Conrad Hubert established Eveready Battery Company in the 1890's in New York, with the invention of the first electric flashlight consisting of dry-cell batteries, he did not see the mighty phenomenon he set in motion. It picked up pace and became a way of life all over the world. The 'Cat & 9', Eveready's famous icon was launched in the 1930's and it has remained the enduring symbol of energy excellence ever since.
Thereafter, although Eveready Products were marketed in India from 1905, Eveready Industries India was incorporated in 1934, and it soon became the leader in dry cell batteries segment. Previously the company was a subsidiary of Union Carbide Corporation, US. It was acquired by B. M. Khaitan and the Williamson Magor group of companies in 1993. Eveready continues to be the trusted pan-India brand for portable energy and lighting solutions.