Eveready Industries enters confectionery marketThe Hindu Business Line - January 08, 2018
Eveready Industries has entered the Rs. 9,000-crore plus confectionery market through the brand "Jollies". According to a release issued by the company, Jollies will be launched in the Rs. 400-crore fruit chew segment during the first phase. It will be priced at Re 1.
Eveready will look to leverage its deep distribution network across urban and rural India even as it follows an asset light model and aims at quick profitability with entry into this segment. According to Amritanshu Khaitan, Managing Director, Eveready Industries, this is the company's first step to scale up its FMCG portfolio.