Eveready Industries has always believed in keeping pace with the changing times, especially the revolutionary progress that has been made in the digital space. The Company has established a strong presence on social media, today one of the key tools of reaching out to millions across the world. Its dedicated profiles on Facebook, Twitter and YouTube generate a lot of engagement among the brand fans and the Company keeps the social audience tuned in through exciting contest campaigns, fun trivia, latest happenings, brand history and more.
A dedicated Facebook application was created to run this 30-day contest that invited fans to answer one question based on Eveready's TVC asked every day. Five winners were selected each day and given exciting gifts like Eveready UM2 mobile power chargers. The Contest was a massive success in that it received more than 13,000 entries.
Making most of the selfie-craze, Eveready launched its first selfie contest on its social media channels. Fans were asked to share their selfies with something red in the frame. The response was overwhelming and best entries received were suitably gratified.
This was an integrated campaign using on-ground and online routes in synergy with each other to strengthen brand connect. Students from colleges across India posed with GMR props at the Eveready kiosks and the pictures uploaded on the Facebook App were up for maximum Likes.
Eveready's newly launched television commercial starring Akshay Kumar gathered a lot of online buzz - thanks to the Watch and Win (WAW) social media contest campaign. Millions of users watched the TVC on the Company's dedicated YouTube channel and answered the contest questions through a specially created Facebook App.
Click A Light Contest was a Diwali campaign to celebrate the popular Indian 'Festival of Lights'. Eveready being a dominant player in the lighting industry, the timing was a perfect opportunity for the brand to market its lighting products through this social media contest. Users were invited to share their best clicks of Diwali lights with the top entries winning some great prizes.