In the early 90's, three words that started off describing a battery ended up defining a generation:
GIVE ME RED. The words that built the history of India's biggest battery brand transcended the boundaries of advertising and became a youth slogan: a rallying cry for power and freedom. Much like Eveready's promise of portable power that sets you free. It wasn't just about the red battery; it was about an attitude, an endless craving for the power to express youthful energy.
With this, Eveready the brand became synonymous with power and energy. A brand which understood the needs of young Indians and spoke their language. Over the years, consumer experience with Eveready products has also made it a trustworthy, reliable and authentic brand.
A brand needs to constantly change with the times, especially when gadgets keep chancing. Now Eveready re-energizes itself to be ever more relevant by offering innovative products, such as portable chargers for mobile devices and modern lighting solutions, immediately connecting with changing needs.
Today's youth needs more power than ever before: Batteries for cameras to click a thousand Facebook photos, torches for adventures, smartphones for endless sharing; always switched on, always on the move and always powered by Eveready.
GIVE ME RED still resonates with a generation hungry for everything new and on the move. GIVE ME RED stands for nonstop life, energy that never runs out and power that unleashes creative freedom. GIVE ME RED, for the new generation is the Next Level of Power.
This is the new spirit of Give Me Red that comes alive through Eveready's latest marketing activities. The brand's power icon, Akshay Kumar, enhances the same vibrant, youthful, progressive, larger than life and technologically advanced brand values through stylish and energetic imagery.