Lava: Eveready's foray into international waters
The range of Lava batteries were initially marketed in countries such as Sri Lanka, Bangladesh and Mauritius. The performance of the batteries saw further expansion to regions such as the Middle East and Africa. Lava is an extremely popular brand in Sudan, Ethiopia, Djibouti, Eritrea, Egypt and Sri Lanka.
The popularity of our battery range provided us the impetus to experiment with other product categories. Portable lighting solutions has been one of our fastest growing sectors and the launch of Lava flashlights has met with success in these regions. Lava's range of flashlights incorporates Eveready's LED technology to provide customers with long-lasting light in a robust body casing. Lava Flashlights has presence in two segments - the Heavy Duty Range comprising all brass focusing flashlights and the contemporary range comprising Aluminium and Plastic flashlights.
Further expanding our product range, we also export Poweron mosquito coils to protect people from insects.
At present, our products are exported to 15 countries and the steady growth of our product exports to international markets is a great sign that continues to build upon the trust that customers show in us.
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