Rising income levels, increasing urbanisation, changing lifestyle and enhanced need for convenience has led to increased demand for battery run gadgets (remote controls, torches, toys, cameras, radio sets and portable music systems). Our unique distribution strength lies in our ability to access and service semi - urban and rural India just as well as bigger cities. This, coupled with synergies of existing traditional distribution network, new electrical outlets, e-tailing and modern-format retail stores, is our path forward to achieve the desired growth in all product segments.
Our products are available at grocery, general provision, music, electrical, hardware, stationery, and gift stores, at the chemists' shops and at photo studios and printing centres. So much so, that many of our products are even available at the local paan shops. We are supported by a strong sales force that operates the extensive sales network successfully.